Sanitary napkins, also called menstrual or sanitary pads, refer to the absorbent items that are worn by women for the purpose of absorbing menstrual blood. They comprise of several layers of quilted cotton fabric or other absorbent polymers and plastics.
Sanitary napkins are available in numerous shapes and sizes, with varying absorption capacities. The growing awareness among women towards the importance of feminine hygiene is increasing the utilization of sanitary napkins over traditionally-used homemade cotton clothes across countries.
Note: Our analysts are continuously monitoring the influence of the COVID-19 pandemic on the market. This insightful information is included in the report to improve the efficiency, resilience and overall performance of businesses.
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Global Sanitary Napkin Industry Trends and Drivers:
The launch of favorable policies by government bodies and non-governmental organizations to encourage the product usage is among the key factors driving the sanitary napkins market. In line with this, the emerging trend of reducing taxes on sanitary napkins or distributing them free of charge among poor or rural households is further catalyzing the market growth.
Moreover, the introduction of low-cost and innovative product variants, such as those with wings and fragrances with minimal pad thickness, is acting as another significant growth-inducing factor.
Besides this, the inflating number of companies offering sanitary pad subscription plans is also augmenting the global market. Furthermore, the improving purchasing power of women and the expanding number of working women are anticipated to fuel the sanitary napkin market over the forecasted period.
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Global Sanitary Napkin Market Segmentation:
The market is segmented in on the basis of type, end use and region.
- Type
- End use
- Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape:
The report also provides insights on the competitive landscape of the global sanitary napkin industry with the leading players profiled in the report.
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